Skip to content
Search

Latest Stories

Digital exclusion ‘a bottleneck’ to expanding Pharmacy First service

Pharmacies are capable and willing to deliver Pharmacy First Plus services “as long as they are given funding to increase their capacity
An older woman having her ears checked at the clinic by a male doctor (gettyimages)

Baba Akomolafe warns that moving care from hospitals to the community will increase pressure on GPs unless pharmacies are digitally integrated into the NHS primary care system

Pharmacists have the potential to expand Pharmacy First service, but significant barriers such as insufficient funding and digital exclusion of community pharmacies, must be addressed.

“Digitalizing needs to be done first,” said Baba Akomolafe, superintendent pharmacist at Christchurch Pharmacy, who sees the exclusion of community pharmacies from the NHS digital system as “an unnecessary bottleneck” in expanding services like Pharmacy First.


The government's elective care reform plan aims to reduce waiting times by shifting services from hospitals to community settings.

However, Baba has voiced concern that it will place more pressure on GPs unless pharmacies are digitally integrated into the NHS primary care system. 

He suggested that, just as patients can communicate with their GP and book appointments via the NHS app, they should also be allowed to refer themselves to their chosen pharmacy through the app.

GettyImages 1347722233

Speaking to Pharmacy Business, Baba argued: “What is the point of patients referring themselves to the GP digitally, and then the GP referring them to the pharmacies through an analogue system? Why doesn't the digital system give the patient the choice of pharmacies when AI could easily identify that their symptoms can be seen by a pharmacist?

He explained that if pharmacies were included in the NHS app, patients could simply search for available services like 'sore throat' and be directed to the nearest pharmacist.

Baba believes that this change would also improve awareness of available pharmacy services, ultimately benefiting both patients and healthcare providers.

"Pharmacy, as a profession, is very agile and innovative, but you can only be innovative with what’s given. If we are given the funding to innovate, we will do so.”

“When we're digitalized, GPs will feel great relief knowing their inboxes won't be filled with referrals that could have gone straight to the pharmacy. It's a win-win for everybody,” he added.

Expanding the role of pharmacies in ENT Services

When asked if the sector is ready to deliver more ENT services, as proposed in the plan, Baba said that pharmacies can and are willing to do more “as long as they are given funding to increase their capacity.”

He highlighted the success of a pilot ENT project that Christchurch Pharmacy ran between February 2023 and July 2023.

In the pilot, the pharmacy carried out earwax removal and made referrals to ENT specialists when infections were detected as they didn't have Pharmacy First at that time.

The project involved four pharmacies across Essex, including Christchurch Pharmacy, who were compensated directly by the local council for the service.

Baba pointed to the success of this initiative as evidence that pharmacies can deliver expanded Pharmacy First ENT services.

Currently, Christchurch Pharmacy provides earwax removal as a private service, treating around 1,500 patients a year. 

Baba told Pharmacy Business that his pharmacy would be happy to offer this service under the NHS Pharmacy First service at a fee lower than he charges patients privately, as it did during the pilot phase, if the necessary digital infrastructure and funding are put in place.

Need to increase capacity and competence

Beyond digital integration, Baba stated that pharmacists will need to increase both their capacity and competence to take on additional roles.

This includes expanding premises to provide more consultation rooms and upskilling staff to enhance their clinical roles.

Baba also highlighted the importance of the Hub and Spoke model, which would enable pharmacies to outsource dispensing to third parties, allowing staff to focus more on clinical tasks.

However, training pharmacists to become Independent Prescribers (IPs) remains a challenge, as Baba pointed out the difficulty in finding trainers or Designated Prescribing Practitioners (DPPs) willing to mentor them.

This is particularly because experienced prescribers do not get paid to train pharmacists.

Baba said: “My staff who are willing to upgrade or upskill don't find any training opportunities.”

“Pharmacists are expected to beg experienced prescribers to accommodate them. But why would somebody train your pharmacist without getting paid?”

He called for financial incentives for trainers to help pharmacists become IPs to enable them to offer expanded services.

A call for reform

Baba's message to the government is clear: “There's no point reforming the policies without helping us to reform our practice and premises.”

Baba concluded by reiterating the need for government action on digital integration, training incentives, capacity building, and the implementation of the hub and spoke model.

.

More For You

RPS transition to Royal College

RPS transition to Royal College: What it means for pharmacy

RPS transition to Royal College: What it means for pharmacy - Professor Claire Anderson explains

The Royal Pharmaceutical Society (RPS) is set to transition into a Royal College after securing majority support from its members in a recent ballot. However, concerns have been raised about the long-term implications of this shift.

With a voter turnout of 31.4%, 6,144 out of 19,594 eligible members participated in the vote on the Royal Charter changes. Of those, 71.1% supported the transition, well above the required two-thirds majority for a Special Resolution Vote.

Keep ReadingShow less
Community pharmacist consulting with a patient about independent prescribing.

Malcolm Harrison

Exclusive: National prescribing service 'critical' for community pharmacy, says Malcolm Harrison

A national prescribing service is “critical” for community pharmacy with all newly qualified pharmacists becoming independent prescribers from next year, according to Malcolm Harrison, chief executive of the Company Chemist Association (CCA).

“We are encouraging the NHS to work with community pharmacy to explore what that (prescribing service) could look like. There are pilots that are out there at the moment, and I know a number of pharmacies are engaged in those and exploring the different variations of what it could be,” Harrison told Pharmacy Business.

Keep ReadingShow less
Unlocking the potential of technology in pharmacy

Harry McQuillan, chairman, Numark

Technology in pharmacy goes beyond operational improvements

Community pharmacies are expected to take on greater responsibilities to ease pressure on other healthcare services and meet growing patient demands. However, despite their expanding role, they continue to lack adequate financial support.

“While funding negotiations continue, one thing remains clear, technology is key to ensuring pharmacy can thrive in a rapidly evolving healthcare landscape,” said Harry McQuillan, chairman of Numark.

Keep ReadingShow less
Mental health challenges faced by pharmacy students

Danielle Hunt, chief executive of Pharmacist Support

Mental health matters just as much as academic success: Pharmacist Support urges students to ACTNow

Acknowledging the growing mental health challenges among young people, Pharmacist Support is encouraging pharmacy students to take immediate action to prioritise their mental health and wellbeing throughout their academic and professional journey.

To support wellbeing support to MPharm students, the charity is launching its 2025 Student ACTNow campaign on University Mental Health Day (Thursday, 13th March).

Keep ReadingShow less
Celebrating Waheedat Owodeyi’s inspiring journey

Waheedat Owodeyi, owner and superintendent pharmacist, Pharmacyexprezz

Empowering female pharmacists

Despite the high number of registered female pharmacy professionals, women remain underrepresented in leadership roles across the sector.

“That’s a shame because women bring a different and valuable perspective to leadership,” said Waheedat Owodeyi, owner and superintendent pharmacist, Pharmacyexprezz in Great Yarmouth.

Keep ReadingShow less