Bas Vorsteveld announced his departure from Haleon in October 2024, after “a journey of nearly 19 amazing years”
Bas Vorsteveld, former Haleon’s vice-president and general manager for Great Britain and Ireland (GBI), has been appointed as Kenvue's new area managing director for Northern Europe.
In his new role, he will oversee the company’s operations across the UK, Ireland, Norway, Sweden, Denmark, and Finland, managing a portfolio of iconic brands, including Nicorette, Aveeno, Johnson’s Baby, Listerine, Neutrogena, Calpol, OGX, and Imodium.
Vorsteveld has over 30 years of experience in consumer goods and healthcare.
At Haleon, he played a pivotal role in driving its GBI business following its separation from GSK, delivering significant growth and earning notable recognition, including Best Company at the UK Pharmacy Awards 2024.
He announced his departure from Haleon in October 2024, after “a journey of nearly 19 amazing years.”
Until recently, Vorsteveld was president of the board of the PAGB, spearheading the organisation’s five-year strategy focused on advancing self-care to help alleviate healthcare pressures.
He has held several roles across Europe with GSK Consumer Healthcare including VP & Head of Commercial Excellence EMEA, VP & General Manager France and French speaking Africa & Maghreb, and GM Benelux. Prior to that, he held GM roles at Novartis. He started his career at Campina.
Expressing his enthusiasm for the new role, Vorsteveld said: “Kenvue’s iconic brands speak for themselves, and I am excited by the truly holistic approach to self-care we can offer through the entire range of different categories we thrive in.
“I’m thrilled to join the Northern Europe team, and I look forward to getting out across the region to spend time with our customers and stakeholders across the industry as well as our dedicated team.”
Welcoming Bas to the leadership team, Carlton Lawson, group president, Europe, Middle East, Africa and Latin America at Kenvue, said: “With almost three decades of experience in consumer goods and healthcare, Bas brings a proven track record of delivering industry leading growth, building high performing teams and deep industry knowledge that will be invaluable as we work to further boost Kenvue’s regional performance and growth.
“I’m confident that his experience advocating for the role our industry can and should play in promoting the value of self-care will help us deliver on our clear purpose to put the power of everyday care into the hands of more consumers.”
